What people are saying

Zell Liew, web developer & author

I found Tom was very professional in his approach and he was quick to point out the problems within my website as well as how to change them.

He also gave me solid feedback on why my copy wasn’t hitting its potential, and I specifically liked how he was straightforward and honest in his suggestions.

I also learned which areas were not working the way I thought they were working – that’s been a real insight!

Tom also holds no punches in getting your work into shape. He also constantly reassures you that these are his thoughts, and that I am free to control or execute them. This gave me options to choose from and was very much appreciated.

I would highly recommend him if you are unsure about your website or copy or just need someone to take a look at it.

Janet Finlay, trainer & coach

My main concern was that Tom would change my “voice” so that my copy would sound bland and not my own – or worse that it would be inaccurate, cheesy or too salesy.

But Tom was very sensitive to my concerns and I found the process very beneficial.

Simply having someone else assess my website was very helpful and Tom was able to suggest many improvements to make my copy clearer and more succinct. The process was consultative and at no point did I feel I was being pressured to make changes that I wasn’t happy to make.

Tom is very good at rephrasing sections to make them more punchy and to pare away unnecessary verbiage. He also made excellent suggestions about structure and layout, making my site clearer and more focused on my goals. I liked the fact he made no assumptions about what it was that I was trying to achieve with my site, but consulted me all the way.

Even if you feel there is little to be done to improve your work, you will find this service helpful. It will help you to clarify your goals and see your work through the eyes of a new client. You will get suggestions that will make your work even better.

Gabriel Both, lifestyle business

As a result of using Tom’s service, I learned about myself and my writing style. I got very valuable insights to how I approached my book that really made me think and make some major changes in my business.

The feedback was valuable not just from an editing point of view, but from an honest objective view of the piece.

Tom really wants the best for you and cares about your work. So in any feedback, you will get the truth and not something sugar-coated. You will get a very thorough, honest and valuable service well worth the investment.

I want to finally say how lovely it was working with Tom. He really listens to what you want and provides very creative suggestions. He makes intelligent suggestions that are in alignment with the overall goal of the project. I highly recommend you use his services. You won’t be disappointed!

Jacqui Jagger, business coach

I booked Tom’s website review knowing that I’d had good feedback about my website but also that I haven’t really done much with it for a while. Having someone critique your site is a daunting prospect but the process was incredibly helpful.

I trusted him to be objective and to tell me what I actually needed to hear rather than tell me everything was fine and he certainly delivered. Everything he did was constructive – he pointed out positive things on my site and gave me reasons to keep them or feature them more prominently.

He also talked me through some suggested changes and gave me clear and simple rationale for making them. The video walkthrough made it really easy to see and understand, and the supporting written report acts as a kind of checklist to make it easy to implement the changes too.

I’d highly recommend this service to others – it will give you a true picture of what a new potential customer or client might experience when coming to your site for the first time. Like me, you’ll probably kick yourself for not realising these things sooner!

Volker Surmann, book publisher

I felt Tom was someone who had a very clear and constructive view on copy. What content he critiques is not a personal matter of taste, it’s a matter of the audience and their needs: Does the page make clear what it’s for, how to present copy that targets different groups with different needs. This was a big realisation for me.

I liked Tom’s honesty and as a result of working with him, I became braver in my copy decisions, in what to include and what to remove. We made improvements to our online store because of his guidance, in areas nobody pointed out to us the whole seven years we’ve been online.

I’m left without any doubt that Tom will give you the right feedback you need to improve your work. He points out the deficiencies in your copy, but then he makes constructive suggestions on how to fix them.

Michael Mai, web agency owner

I am aware that the content approach of a website is the deciding factor.

Tom speaks plainly about what he considers useful or nonsensical. He answers all questions. I was also thrilled that Tom took a lot of time to explain how words work and how they do not work. You quickly realize that this is his passion.

If you need someone to work with you to develop the message that is fully tailored to your clients’ needs, I would recommend Tom to you. His approach is clearly structured, he knows what he is doing and you are being guided really well by his process. In addition, he is a really very polite and nice person.

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